Insert Coin semifinalist: MYBELL is an extremely loud and customizable electronic bike bell

Say what you will about the cavalier bike messengers that give cyclists a bad name, but it doesn't change the fact that pedaling your way to work is better for both your health and the environment. Unfortunately, biking (especially in New York City) can feel a little, well, dangerous at times. ...

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/Gfn--67w2ks/
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